Archive for October, 2009

A Census CTA “en español”

October 28, 2009

FOCUS: HISPANIC John Barnes-35

By John Barnes, President, Mercury Media Santa Monica

The 2010 U.S. Census process has officially begun.  Preliminary field activity is under way, advertising and public relations campaigns are being planned, and marketers across the land anticipate “the ultimate” in statistically significant data revelations.  (more…)

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Five Secrets to “As Seen On TV” Success

October 28, 2009

FOCUS: ENTREPRENEURS

Beth finalBy Beth Vendice, President, Mercury Media Boston

DRTV has proven to be a very effective and cost efficient tool for entrepreneurs and small businesses.  Still, while one in four Americans have purchased a product off a DRTV advertisement, 90% of DRTV ads fail because they are not executed properly and small businesses are ill equipped to handle back-end services essential to the DRTV model – call centers and product fulfillment.   

So, how can savvy entrepreneurs ensure that they’ve got what it takes to be the next “As Seen on TV” success story?  Mercury Media’s five secrets to DRTV advertising success are below: (more…)

C.P.R.O.I: Redefining R.O.I. in Response to Economic Ails

October 28, 2009

FOCUS: RESULTS MARKETING

ken photo
By: Ken Dec, SVP of Business Development, Mercury Media

Welcome to “Patient Critical: Madison Avenue,” where new and legacy media vehicles struggle to capture declining advertising dollars, deliver ROI and answer the question: What parts of the marketing budget—which mediums—are worth saving? (more…)