Mercury Media Adds Team; Opens Philadelphia Office

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We are proud to announced the opening of a new Mercury Media office in Philadelphia, PA, and the addition of a team of industry-renowned direct response marketing experts to our executive roster.  Maria Eden, Cary Scottoline, Gina Pomponi and their staff will be joining our organization.

Eden and Scottoline bring over 30 years of direct response media management experience to Mercury Media, including cross-platform expertise in television, newspaper, magazine, radio and inbound telemarketing.  The pair has established a reputation for themselves as a dynamic duo in the direct response industry, co-founding a direct response marketing agency in 1990, where Eden served as President and Scottoline as Executive Vice President.  Both Eden and Scottoline also held positions with National Liberty Marketing (now AEGON), Eden as Media Director and Sottoline as Senior Marketing Manager.  Pomponi brings over 17 years of specialized experience in direct response television, including 19 years working beside Eden and Scottoline at their prior agency.

“The additions of Maria, Cary and Gina to our executive roster and the opening of our Philadelphia branch mark a major step in the expansion of our agency,” said Ronald C. Pruett, Jr., Chief Executive Officer of Mercury Media.  “Their combined expertise across financial services, healthcare and insurance will greatly enhance our capabilities and offerings to these industries and for our existing clients.”

“Mercury Media has an extensive national network of professionals and an ironclad reputation as a leader in this industry,” said Eden. “This partnership provides an ideal opportunity for our team to expand our capabilities nationwide, while introducing Mercury Media into our native Philadelphia market.”

Our Philadelphia branch will service all categories of short form DRTV with specialization in cross-platform direct response marketing and lead generation solutions for the package goods, financial services, healthcare and insurance industries.

Learn more about our agency here.


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