Mercury Media’s Cheryl Green Selected as one of CableFax’s “Sweet Sixteen of Cable”


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We are proud to announce that our Sr. VP Media Director Cheryl Green has been selected as one of CableFax’s “Sweet Sixteen of Cable,” an industry hot list of brand marketers and media buyers who “get it” when it comes to the power of cable as a marketing vehicle.

Cheryl’s experience in and knowledge of direct response television has made her one of the most important ingredients in our agency’s formula for success. She has an uncanny ability to understand how and where to best place a client’s advertising, and to negotiate favorable rates, to ensure maximum success while staying mindful of media budgets. She has single-handedly taken direct response media buying to a scalable level, placing clients within the media world of brand advertisers, including the first ever placement of a DR commercial on the Discovery Channel.

Like many of our talented staff, Cheryl’s influence reaches beyond our agency’s walls.  Over the course of her career, Cheryl has been active in EMMA, is currently a member of the Jordan Whitney Green Ribbon Panel and has recently been nominated to join the TV Council of the Electronic Media Association. In addition she has been invited to present and speak at Women in Media Conferences  and out-reach to communication students as an alumni at Clark University.

Please join us in congratulating Cheryl on her hard work and the great honor that she has brought to our agency!

As Sr. VP, Media Director for Mercury Media, Cheryl leads a team of 20
direct response media professionals and manages over 100M in annual media billings.  Under her leadership, Mercury Media became the first agency to provide clients with Direct Response national cable sponsorships, create quarterly media package deals across numerous networks and provide clients with guaranteed media results against their marketing objectives.

Contact her at cgreen@mercurymedia.com


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