Podcast: Marcelino Miyares, Jr., director, Mercury en Español on DR Marketing to Latinos


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Click below to download a podcast interview with Mercury Media’s director, Mercury en Español Marcelino Miyares, Jr.   Here, Marcelino discusses direct response marketing to Latinos in the United States with Elena del Valle, host of the HispanicMPR.com podcast, following the release of the agency’s groundbreaking whitepaper “The Power of the Hispanic Consumer.”

Marcelino is a leading expert on direct response marketing to Hispanic consumers.  In his role as a strategic planner and media director of Mercury en Español, he has developed marketed communications programs for Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, Philip Morris, PharMor, and American Stores, among others.

Marcelino has also been featured on HispanicAd.com, Hispanic Market Weekly, Hispanic Tips and Produ.com.

Marcelino Miyares is director of Mercury en español, the first full service Hispanic direct response specialty practice in the U.S., where he has expanded the agency’s current in-language direct response television offerings to include a full suite of Hispanic, in- language general market, integrated direct response services.  Miyares has developed marketed communications programs for varied clients such as Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, PharMor, American Stores, Beneficial Finance, Chrysler, Chevrolet, McDonald’s, Toys R Us, Philip Morris.

Contact him at MMiyares@MercuryMedia.com

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