Mercury Media CEO Shares DRTV’s Biggest Secrets on Web 2.0 TV


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Web 2 .0 TV caught up with Mercury Media’s CEO Ronald C. Pruett,  Jr. at the recent LeadsCon Expo in Las Vegas, NV to discuss the ins-and-outs of DRTV advertising, tips for driving online leads using DRTV, the importance of effective call center management and the difference between short and long form DRTV spots.  Pruett also shares DRTV’s best kept secret:  in-language advertising campaigns targeted toward Hispanic consumers.

See Pruett’s interview with Web 2.0 TV below.

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