Archive for June, 2010

Talking the Talk: A Guide to Mobile Advertising Terminology

June 28, 2010


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By:  Michael Goodman, Senior Director of Analytics, Mercury Media Boston

The proliferation of smartphones has expanded mobile advertising opportunities exponentially.  Mobile marketing campaigns using SMS and MMS, internet style advertising (banner ads), search and even TV style advertising have kick started a mobile advertising movement.  Below is a collection of mobile terms I’ve put together to help you master the evolving mobile marketplace. (more…)

Is 3D Gaming Ahead of its Time?

June 21, 2010

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By: Michael Goodman, Senior Director of Analytics, Mercury Media Boston

I was recently quoted in an article titled, “Sony Embarks on a New Crusade With 3-D Gaming” by Renay San Miguel in Technology News World.  The article discussed Sony’s plans for releasing PlayStation3 video games in 3-D, some of which will be available by this holiday shopping season.  The question being is 3-D gaming ahead of its time? (more…)

A Guide to Interactive TV Terminology

June 18, 2010


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By: Michael Goodman, Senior Director of Analytics, Mercury Media Boston

Interactive TV is redefining television and the lingo we use to describe it.  To help you navigate this ever-evolving platform, I have put together this official Guide to Interactive TV Terminology.
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Is Your Company Ready for the Consumer Travel Comeback?

June 2, 2010


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By: Beth Vendice, President, Mercury Media Boston

We’ve seen lots of evidence lately that the travel industry is in recovery. But are destinations and hotel chains prepared for it?

PricewaterhouseCoopers’ updated US lodging forecast expects continued recovery of consumer travel demand, increasing past the point of increased bookings to the point of actual revenue increases. PwC says the ability to increase room rates will return in 2011, after two consecutive years of decline. “The initial months of 2010 suggest that a sustainable recovery of lodging demand has begun,” its recent report says. “As businesses and consumers gain further confidence in the strength of economic recovery, discretionary spending is expected to continue to increase, contributing to progressive increases in lodging demand through the remainder of 2010, though the pace of recovery is expected to moderate.”
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