A Guide to Interactive TV Terminology


Bookmark and Share

By: Michael Goodman, Senior Director of Analytics, Mercury Media Boston

Interactive TV is redefining television and the lingo we use to describe it.  To help you navigate this ever-evolving platform, I have put together this official Guide to Interactive TV Terminology.

Just a few phrases to add to your vocabulary include:

Digital Homes – Homes that receive their TV from a set-top-box or specialized device that transmits from a web connection.  Homes that utilize a “digital receiver” to convert “analog” frequencies are not “digital homes.”

IPTV – Acronym for “internet protocol TV.”  Future ability of the TV set-top-box to interface with the web like a modem, access content and achieve 2-way communications on the web.

Pay-For-Play/Free TV – Viewers option to pay for programming to eliminate commercials.  Free option should disable Fast Forward.

Download the complete guide here.

Contact him at mgoodman@MercuryMedia.com

Advertisements

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: