Talking the Talk: A Guide to Mobile Advertising Terminology


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By:  Michael Goodman, Senior Director of Analytics, Mercury Media Boston

The proliferation of smartphones has expanded mobile advertising opportunities exponentially.  Mobile marketing campaigns using SMS and MMS, internet style advertising (banner ads), search and even TV style advertising have kick started a mobile advertising movement.  Below is a collection of mobile terms I’ve put together to help you master the evolving mobile marketplace.

Just a few phrases to add to your vocabulary include:

Ad Tag: A line of code inserted into a mobile site that will display mobile advertising.

C2C: Word of mouth marketing.

EDGE: EDGE offers mobile phone users access to increased bandwidth and various multimedia services such as video clips.

Snacking: Consuming small amounts of content.  Going in and out of content without loyalty.

Download the complete guide here.

Contact him at mgoodman@MercuryMedia.com

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