Join Us At LeadsCon East!

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By Ronald C. Pruett, Jr, CEO, Mercury Media

The rise of the internet has put traditional television advertising on the defensive, but we aren’t resisting the trend. DRTV has proven a top channel for leveraging the lead generation capabilities of the Web with large scale audiences – turning viewers into customers at record pace.

Join me and industry colleagues from Hoveround, Liberty Medical and iMarketing at LeadsCon East on Monday, July 26th from 2:30pm -3:15pm at the Marriott Marquis Time Square in New York City for an informative panel titled “Lead Gen’s Third Screen: Performance-Based TV.”

Find out how these highly successful DRTV brands are leveraging the power of television to sell medical products and services to Seniors online and why we are challenging the notion that if your customers are moving online, your advertising should, too.

Tickets and event information are available here.

Ronald C. Pruett, Jr. is Chief Executive Officer of Mercury Media.  Prior to joining Mercury Media, Pruett was the Executive Vice President and Chief Marketing Officer of Polymedica/Liberty Medical, the largest publicly traded diabetic supply company and one of the largest multichannel direct response marketers in the country. The company was sold to Medco Health Solutions.  Pruett has extensive experience in the creation, acquisition, and management of direct to consumer marketing companies in the US and abroad.

Contact him at


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