A Guide to Games and Advertising


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By:  Michael Goodman, Senior Director of Analytics, Mercury Media Boston

Video gamers represent a significant portion of the world’s population and, contrary to conventional wisdom, these gamers are not just adolescent males.  According to the Yankee Group, the average console gamer in the U.S. is 26-years-old and the split is 68% male to 32% female.  In comparison, the average casual web gamer is 36-years-old and split 50% male, 50% female.

Video games offer advertisers a variety of opportunities in and around games.  In-game are integrated directly into the game while around-game ads occur outside of the game itself.  Both in-and around-games come in a variety of formats.

To help you get your game on, check out my “Guide to Games and Advertising,” a collection of terms to get you started.

Download the complete guide here.

Contact him at mgoodman@MercuryMedia.com

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