Archive for January, 2011

Our New Year’s Commitment

January 24, 2011


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New Year’s predictions are over. That’s fine with me, because I don’t believe in them too much. At Mercury Media we recommitted to our resolutions long before the ball dropped on 2011. Our resolution has everything to do with clients and their customers. We’re committed to our Performance Guarantee for TV model (PGM).

Mercury Media is the only agency offering large-scale PGM advertising in North America.  So instead of paying for your broadcast media based on CPM’s or GRP’s, we will provide it to you based on a guaranteed CPL (cost per lead) or CPS (cost per sale). These are not PI’s.  We buy proven, top performing, paid media on behalf of our clients and we share the risk with them for any short-form execution.
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Los Angeles Business Journal: Hispanic Accent

January 11, 2011


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Mercury Media’s Mercury en español was featured in this week’s Los Angeles Business Journal alongside client Suma Visa Prepaid Cards.  Reporter Joel Russell’s “Hispanic Accent” explores the opportunities and challenges of direct response advertising en español.  See complete article below or on the Los Angeles Business Journal website.

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