Archive for the ‘Call Center Mgmt’ Category

The Call is Queen

December 17, 2009

By: Marcelino Miyares, Director, Mercury en español, Santa Monica

It is easy to rest on the laurels of strong media performance – particularly when you are Mercury en español – but anyone aiming to replicate what we do would only know the half of it.  (more…)


Managing Call Centers for Optimal Response

November 10, 2009



By: Daniel Diamond, Vice President, East Coast Operations

If clients were asked to rate their call centers’ overall performace, the overwhelming response would be that their call centers could always be better.  While it may appear that the call center business is a thankless one, it can be very rewarding if managed correctly.  Like your media agency, your call center is a valuable ally in successfully executing your overall campaign. (more…)