Archive for the ‘Healthcare’ Category

Medical Marketing and Media: Boomers Respond to DRTV

August 5, 2010

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By:  Ronald C. Pruett, Jr. CEO, Mercury Media

Call it the Gray Tsunami, the Silver Tsunami or just plain Baby Boomers getting old. The first of more than 77 million Baby Boomers entering Medicare next year will lead to more changes in our ever-evolving healthcare system. The wealthy, health-conscious and tech savvy Boomer generation is most responsive to personalized information offered in a holistic manner than the generations before. Advertisers are quickly learning the importance of altering tactics to suit Boomers in order to reach this demographic in a direct and efficient way.