Archive for the ‘Media Buying’ Category

Cable upfront: Expect the top networks to match broadcast in CPM increases

June 27, 2011


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Media Life’sMedia Economy Newsletter” recently called on our  Sr. VP Media Director Cheryl Green to weigh in on the evolving cable advertising landscape. Cheryl was recently honored as leading cable media buyer by CableFAX,  in their 2011 “Sweet 16 of Cable.”  Read what Cheryl had to say below:
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Our New Year’s Commitment

January 24, 2011


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New Year’s predictions are over. That’s fine with me, because I don’t believe in them too much. At Mercury Media we recommitted to our resolutions long before the ball dropped on 2011. Our resolution has everything to do with clients and their customers. We’re committed to our Performance Guarantee for TV model (PGM).

Mercury Media is the only agency offering large-scale PGM advertising in North America.  So instead of paying for your broadcast media based on CPM’s or GRP’s, we will provide it to you based on a guaranteed CPL (cost per lead) or CPS (cost per sale). These are not PI’s.  We buy proven, top performing, paid media on behalf of our clients and we share the risk with them for any short-form execution.
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Mercury Media’s Cheryl Green Selected as one of CableFax’s “Sweet Sixteen of Cable”

May 4, 2010


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We are proud to announce that our Sr. VP Media Director Cheryl Green has been selected as one of CableFax’s “Sweet Sixteen of Cable,” an industry hot list of brand marketers and media buyers who “get it” when it comes to the power of cable as a marketing vehicle.

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