Archive for the ‘Mobile Advertising’ Category

Talking the Talk: A Guide to Mobile Advertising Terminology

June 28, 2010


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By:  Michael Goodman, Senior Director of Analytics, Mercury Media Boston

The proliferation of smartphones has expanded mobile advertising opportunities exponentially.  Mobile marketing campaigns using SMS and MMS, internet style advertising (banner ads), search and even TV style advertising have kick started a mobile advertising movement.  Below is a collection of mobile terms I’ve put together to help you master the evolving mobile marketplace. (more…)

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