Archive for the ‘Production’ Category

Testing With Google TV Can Save Money

December 4, 2009

FOCUS: PRODUCTION

By Beth Vendice, President, Mercury Media Boston

While it appears that¬†Google TV has little to offer in terms of consumer viewing revelations, the program has much to offer DRTV advertising executives looking to improve client results while saving both their agencies and clients money.¬† Real-time quality scores, second-to-second ratings and affordable beta testing of high profile programming are just a few of the many Google TV offerings that agencies can use to optimize direct response advertising campaigns. (more…)