Posts Tagged ‘cable upfronts’

Cable upfront: Expect the top networks to match broadcast in CPM increases

June 27, 2011

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Media Life’sMedia Economy Newsletter” recently called on our  Sr. VP Media Director Cheryl Green to weigh in on the evolving cable advertising landscape. Cheryl was recently honored as leading cable media buyer by CableFAX,  in their 2011 “Sweet 16 of Cable.”  Read what Cheryl had to say below: