Posts Tagged ‘Cheryl Green’

Cable upfront: Expect the top networks to match broadcast in CPM increases

June 27, 2011


Bookmark and Share

Media Life’sMedia Economy Newsletter” recently called on our  Sr. VP Media Director Cheryl Green to weigh in on the evolving cable advertising landscape. Cheryl was recently honored as leading cable media buyer by CableFAX,  in their 2011 “Sweet 16 of Cable.”  Read what Cheryl had to say below:
(more…)

Mercury Media’s Cheryl Green Named to CableFAX’s “Sweet Sixteen of Cable” for a Second Year in a Row

May 23, 2011


Bookmark and Share

We are thrilled to announce that our Sr. VP Media Director Cheryl Green has been selected as one of CableFax’s “Sweet Sixteen of Cable,” for a second year in a row!  CableFAX’s “Sweet Sixteen” is an industry hot list of brand marketers and media buyers who “get it” when it comes to the power of cable as a marketing vehicle.  We have to agree – Cheryl singlehandedly brought infomercial products to primetime TV, coordinating the first ever placement of an infomercial on the Discovery Channel.  Check out her exclusive interview with CableFAX below!

(more…)

Our New Year’s Commitment

January 24, 2011


Bookmark and Share

New Year’s predictions are over. That’s fine with me, because I don’t believe in them too much. At Mercury Media we recommitted to our resolutions long before the ball dropped on 2011. Our resolution has everything to do with clients and their customers. We’re committed to our Performance Guarantee for TV model (PGM).

Mercury Media is the only agency offering large-scale PGM advertising in North America.  So instead of paying for your broadcast media based on CPM’s or GRP’s, we will provide it to you based on a guaranteed CPL (cost per lead) or CPS (cost per sale). These are not PI’s.  We buy proven, top performing, paid media on behalf of our clients and we share the risk with them for any short-form execution.
(more…)

Mercury Media’s Cheryl Green Featured in CableFax

September 16, 2010


Bookmark and Share

Mercury Media SVP/Media Director Cheryl Green weighed in on cable leading the direct response advertising charge in the August 24th addition of CableFax Daily’s “Eye on Advertising.”  To read her complete Q&A and get insider tips and trends, click here.
(more…)

Mercury Media’s Cheryl Green Selected as one of CableFax’s “Sweet Sixteen of Cable”

May 4, 2010


Bookmark and Share

We are proud to announce that our Sr. VP Media Director Cheryl Green has been selected as one of CableFax’s “Sweet Sixteen of Cable,” an industry hot list of brand marketers and media buyers who “get it” when it comes to the power of cable as a marketing vehicle.

(more…)