Mercury Media SVP/Media Director Cheryl Green weighed in on cable leading the direct response advertising charge in the August 24th addition of CableFax Daily’s “Eye on Advertising.” To read her complete Q&A and get insider tips and trends, click here.
As Sr. VP of Media for Mercury Media Boston, Cheryl leads a team of 20
direct response media professionals. With over 15 years of experience in direct response media, Cheryl prides herself on the strength of her long-standing relationships within the industry. Under her leadership, Mercury Media became the first agency to provide clients with direct response national cable sponsorships, create quarterly media package deals across numerous networks and provide clients with guaranteed media results against their marketing objectives.
Contact her at cgreen@mercurymedia.com
Tags: Cable Direct Response, CableFax Daily, Cheryl Green, Direct Response Television, DRTV, Mercury Media
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